Anna Little Reinvents the Shoe Leather Campaign
Like nothing they've ever seen before folks:
Anna C. Little, the Republican candidate for Congress in the 6th District, can't afford big media ad buys and doesn't have the franking privilege. So she has elevated the one thing remaining to her--going door-to-door--to a high art. Because one woman alone can scarcely knock on thousands of doors in a modern US congressional district, Little has created an "army" of volunteers. They will go to a town, fan out in pairs or small clusters, make hundreds of telephone calls, and knock on a thousand or more doors. This is how Little won the June 8 primary, despite being out-fundraised twenty-to-one. And against a much-better funded opponent (Frank Pallone), this is her best option, and she knows it. Their first target, on July 24, was Dunellen, where, according to Little, about 25 voluntters made just under 5,000 calls and 1,000 home visits, this during one of the worst heat waves that New Jersey has ever seen. On July 31, "Anna's Army" struck again, this time in Matawan with 50 volunteers, for 3,000 telephone calls and 1,700 direct visits. (Actually, a commenter at this poll claimed 2,700 visits, though that might be a typographical error.)








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